Benjamin Moore Natura paint is turning out to be not so “natura” according to this class action lawsuit under the jurisdiction of the United States District Court Of New Jersey. Benjamin Moore Natura paint claims that it is “a great choice for those concerned about indoor air quality” because it is odorless and is quick trying (dries to the touch in 30 minutes). This BM paint product is sold with a hefty price tag because of the advertising claims. Unfortunately according to the Benjamin Moore Natura Paint class action lawsuit this paint did anything but dry fast and was not odorless at all. The federal suit claims that the paint smelled very bad and “fails to dry in 30 minutes as promised and remains wet and sticky for months”. The class claims that they would of never purchased this premium painting product if they would of known that Benjamin Moore Natura Paint did not deliver on it’s advertiosing promise.
Defendant Benjamin Moore & Co. is a New Jersey corporation with its principal place of business in Montvale, New Jersey. The corporate office can be reached by mail at 101 Paragon Dr., Montvale, NJ 07645. The Defendant distributes and sells interior and exterior house paints, primers and wood stains, and other painting related products in New Jersey, California and throughout the United States. The product packaging of the Natura paint states “Virtually No Odor”, “Breathe Easy”, “Dries to the touch: 30 minutes. Recoat after 1-2 hours” when this was obviously not the case according to the lawsuit. Benjamin Moore may be in a bit of trouble here. A complete copy of the Benjamin Moore Natura Paint Class Action Lawsuit can be read here.
